Last night I saw a commercial for X-Box that used the Gang of Four song, "Natural's Not In It," from their 1979 debut album, Entertainment. The song is a fairly straightforward rant against consumerism, the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts, (Wikipedia). Even though the commercial only features the funky, grinding guitar break and no lyrics, which mock society's attempt to find fulfillment by acquiring the newest pleasure toys. By definition, this attempt to stay abreast is a never ending (or winnable) battle because the objective will always remain out of reach.
The problem of leisure
What to do for pleasureIdeal love a new purchaseA market of the sensesDream of the perfect lifeEconomic circumstances
